Women in adverts

http://www.youtube.com/watch?v=YRlGQvOxDwI
This is the shake n vac advert which was shown in the late 1970s or mid 1980s. This advert featured a typical stereotype of a women (jenny Logan), who was dancing around, happy and willing to do the house work, while her husband is presumably at work. This is considered an advert which shows the traditional roles of women in a domestic role.

http://www.youtube.com/watch?v=_rMAvZXj09g
This is a Lynx advert were we assume that two people have had sex. They go walking the streets looking for their clothes which they have presumably pulled off each other. As they both walk around with barely any clothes on, the end caption reads 'because you never know when'.

http://www.youtube.com/watch?v=j8cLJ5RMG8U
Above is a link to the halifax advert, which shows women who seem very succussful, although they arent really in the light as much as the two men, they are also seen as 'sex objects'.