News values


The sun
Replica bomb filmed for court

http://www.thesun.co.uk/article/0,,2-2007110696,00.html

Threshold: Terrorism is a growing concern in the uk and this story is big enough to get onto the news.
Meaningfulness: This would be a meningful artical for people as they would be interested in such a big thing that could effect them.
Negativity: This is a negative type of news.

Daily Mail
BBC journalist kidnapped in Gaza

http://www.dailymail.co.uk/pages/live/articles/news/worldnews.html?in_article_id=441782&in_page_id=1811

Negativity: This is obviously a negative artical as a man has been kidnapped.
Meaningfulness: The audience is most likely to feel this is meaningful as this journalist as been put in this situation through his job, and seems innocent.
Continuity: This is most likely to continue until the man is found.

Uses and gratification
Blumler and Katz’s uses and gratification theory
-Audience have an active role in choosing the media they consume and how they comsume it.
-Audiences use the media to fulfil their needs. eg. idenification, escapist.
-Links with pluralistic views

Receoption Theory
-How the audince reads a text, which can be interpreted in different views.
-Audiences can comsume a text with out realising eg in a film a product will be shown, the audience does not acknowlegde this.
-David Morley mentions the:
Dominant-is the prefered reading, audience.
Negotiated-accepts the prefered reading.
Oppositional- understands the reading but rejects it.



Effects theory
-Began at Frankfurt School.
-Hyperdermic needle model, where values and ideologies are 'injected' into an audience.
-The audiece is passive and active.
-Link between the media and behaviour of the audience consuming it, people are influenced by the media.
-Audience is manipulated by hegemonic values.

Laura Mulvey's theory

Laura Mulvey is a theorist that argues audiences look at films voyeuristically, were the charaters cant see them and usually the audience cant either. Watching the characters on screen makes them voyeurs, which can lead to objectification. The male gaze is very well known, mentioned in Mulveys book 'Visual Pleasure and Narrative Cinema'(1975), showing how and why men get pleasure from looking at women.
Mulvey also mentions that male protagonist's are not conventionally attractive, although women(actresses) have to be attractive and usually young, and still remain in supporting roles. These women are apart of the male gaze ('eye candy').


Definitions

Voyeurism: Voyeurism is a practice in which an individual derives sexual pleasure from observing other people. Such people may be engaged in sexual acts, or be nude or in underwear, or dressed in whatever other way the "voyeur" finds appealing.
Fetishism: Fetishism in psychoanalysis refers to an over-investment in a strangely ( unnaturally ) attractive object, person or practice. For Freud, this desire is driven by a significant but unconscious absence or lack, which is then displaced onto something else. As always with Freud, the lack of the phallus is significant for women, the castration complex for men. See also the marxist notion of commodity fetishism.
Objectification: Objectification refers to the way in which one person treats another person as an object and not as a human being. This is commonly used to refer to the way the mass media, in particular advertising, is perceived by some as portraying women as sex objects (although this treatment now increasingly also extends to men). Narcissistic scopophilia: is looking at other people as seeing them as surrogates for yourself. We also identify with people in movies. So there is a tension here between the sense of power we get from observing others as separate from ourselves and the pleasure we get in imagining that we are the people we are looking at.

Women in adverts

http://www.youtube.com/watch?v=YRlGQvOxDwI
This is the shake n vac advert which was shown in the late 1970s or mid 1980s. This advert featured a typical stereotype of a women (jenny Logan), who was dancing around, happy and willing to do the house work, while her husband is presumably at work. This is considered an advert which shows the traditional roles of women in a domestic role.

http://www.youtube.com/watch?v=_rMAvZXj09g
This is a Lynx advert were we assume that two people have had sex. They go walking the streets looking for their clothes which they have presumably pulled off each other. As they both walk around with barely any clothes on, the end caption reads 'because you never know when'.

http://www.youtube.com/watch?v=j8cLJ5RMG8U
Above is a link to the halifax advert, which shows women who seem very succussful, although they arent really in the light as much as the two men, they are also seen as 'sex objects'.

Globalisation

How much of the media you consume is global? Do you watch US TV programs or visit US websites, for example? Do you consume media from other cultures as well or does the US dominate?

I feel that i do consume a fair amout of media global wise although more so with british media. Programs such as freinds, will and grace and csi, which are US programs have been placed mainly on channel 5. I am not aware that i consume any media from other cultures, i feel that the US does dominate my media personally. Also as far as i no i feel that the US media a more dominate than any other media. Conserning the internet i am not aware weather i consume US websites.

This link explains yahoos history and how it all started.
http://docs.yahoo.com/info/misc/history.html

This basically explains that yahoo! started off as a student hobby, this has now obviously expanded into a global brand, which as drastically helped the way communication has developed. The two founders of Yahoo! were, David Filo and Jerry Yang, who started this off in February 1994.
Yahoo was originally named “Jerry and David’s Guide to the World Wide Web”, although after looking through the dictionary they came across the name yahoo. Yahoo! Then celebrated its first million-hit day in 1994, showing this was a massive hit, therefore making the founders realise that they had a potential business. In April 1995, Sequoia Capital agreed to fund Yahoo!, the initial investment been nearly $2 million.
Now Yahoo is a leading global internet communication which offers a service to over 345 million individuals every month worldwide.


'Yahoo! links up with homepage provider'
Yahoo is defined as a combination search engine and search index to information on the World Wide Web.
The former boss of google has a partnership deal with yahoo, this is hoped to provide advertising and search services on Webwag, he is planning a new project which will allow users to customise their homepage. This Webwag is launched only last month.


This site talks about how yahoo! is making an internet time capule project which is said to be the 'worlds largest time capsule ever in history'.
http://www.bloggingstocks.com/2006/10/09/yahoo-s-internet-time-capsule-project/

Danny ‘the dog’, is a man who only knew how to fight like a dog as taught by his ‘owner’, although he realises what happened to his mother when he was younger. This is basically the scene I will be talking about, with a bit extra on the end.
The first clip we get is of Danny looking at a picture of his mother for the first time, without saying anything we as the audience understand to an extent, what he is feeling. With a close up on his face, looking distressed, shocked and saddened the audience realises these feelings. We then get an image of the picture of his mother playing the piano, which he was looking at. This is then followed by his memories of his mother, who is playing the piano once again with a smile on her face, showing the audience that she is in a good stage of her life and seems settled with her son under her chair playing around.
The blurriness and discolour of the clip indicates to the audience that Danny is looking into the past, also the flickers of light. There are a few images of them both laughing and playing about this then reinforces that they are in a good relationship and leading a happy life. The next scene shows Danny, the main character, lying on the sofa curled up, here the audience may assume that he is grieving his mother, and feeling insecure. Once his friend plays a song on the piano which his mother used to play he begins to shrink in the room, this creates a sense of realisation and shock.
This then leads into another flash back of his past with his mother, as his mother looks at him, she smiles although as she hears a nock on the door, her expression changes into a fearful face, indicating to the audience that something bad is going to happen. The faces of the two characters seem to dramatically change as his mother puts him into a closet, with an expressionless face.